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AquaSilk is a shampoo/conditioner line aiming to reposition as a modern, clean, and premium brand.
OLD BRAND DESIGN
The Challenge:
AquaSilk’s original identity was cluttered and outdated, with harsh colors and a typeface that didn’t reflect its clean beauty and eco-conscious luxury values
Challenge 1
Illustrated logo
Neon colors
Challenge 2
Typeface
High contrasts and traditional
Challenge 3
Materials
Plastic
The Strategy:
A Minimal, Modern, Elegant Identity Rooted in Nature
To address the main challenges of AquaSilk’s old identity, which felt cluttered, outdated, and misaligned with its promise of eco-luxury, I developed a full rebrand that elevates the brand across three key areas.
Solution 1
Illustrated logo
Old Icon
Initial Outline
Refined Outline
Final Color Version
I simplified the logo to emphasize clarity and elegance.
The neon hues were replaced with a nature-inspired palette that feels calm, premium, and visually cohesive.
The graphic was optimized for scalability, ensuring it remains clean and recognizable even at small sizes.
The clam and pearl reflect the brand’s core; beauty and luxury born from nature’s care.
Solution 2
Typeface
Typography Refinement
I used the typeface Montecatini Pro Ultra Bold because of its stroke weight and smooth transitions,
improving legibility and coherence across applications.
By optimizing the typeface I maintained the brand’s clean, sophisticated identity.
The oceanic tone of the brand inspired typography that mimics the graceful movementof waves while preserving a solid, sophisticated structure.
Final Logo Typography
The new typography introduces airy, modern letterforms.
Solution 3
Materials
I moved away from standard plastic packaging for more sustainable,
high-end alternatives such as recycled Polyethylene Terephthalate and biodegradable labels.
By switching to a soft-touch finish, it creates a premium feel, as well as an easy to handle bottle and high grip material when wet and soapy.
I wanted the materials not only to feel premium, but also communicate AquaSilk’s commitment to environmental responsibility.
Final Outcome & Impact
The rebrand successfully repositioned AquaSilk as a modern, clean, and premium brand.
By simplifying the logo, refining typography, and selecting sustainable materials, the new identity resonates with the target audience and reflects the brand's commitment to luxury and environmental responsibility.
Visual Mockups
The finalized design was implemented across packaging and brand materials, ensuring consistency and visual impact.
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